Metro Manila, 2018 – Launched last April 2017, L’Oréal’s Beauty For a Better Life has since completed one full year of training of three batches of beneficiaries. Placing beauty at the heart of re-building identities and lives, and created to ignite long-term social impact, many of those who benefit from L’Oréal’s Beauty For a Better Life are women in vulnerable social or economic situations. Since its launch, beneficiaries from the Philippines has been given an opportunity to go into jobs and even own businesses in the field of hairdressing.
Led by the L’Oréal Foundation and implemented in 27 different countries across the world, Beauty For a Better Life is one of the Foundation’s key programs to help women (and in some cases, men) in vulnerable situations regain a renewed sense of dignity and allow them better chances for livelihood opportunities.
For its first run, L’Oréal Philippines, along with its partner organization Philippine Business for Social Progress (PBSP) decided to focus on training women within one barangay to allow for growth within the community and co-empowerment among themselves. The program was first brought to Brgy. Sto. Niño in Marikina as one of the priority areas for unemployment.
To date, 62 individuals have completed the program, 22 of which come from the third batch that graduated this April 2018. Each batch of beneficiaries underwent daily classroom sessions in the Barangay Hall for three months wherein they were taught different hairdressing skills such as customer service, blowdrying, hair colouring, haircutting, rebonding, and application of hair treatments – under the tutelage of L’Oréal Philippines hair professionals. They were also exposed to a one-week internship in L’Oréal’s partner salons across Metro Manila to expose them to actual hairdressing jobs and potentially further their career options.
“We believe in the power of beauty to change lives, and Beauty For a Better Life expands the definition of beauty by using it a way to provide skills and livelihood opportunities to those most in need. A renewed sense of self-confidence, dignity and motivation are fundamental changes that we see in our graduates and it is our hope and vision that Beauty For a Better Life empowers these women to gain a better of life through livelihood opportunities,” shares Carmel Valencia, L’Oréal Philippines Corporate Communication Manager.
April 3 signalled a new chapter for the program as it celebrated all the beneficiaries from Brgy. Sto. Niño including the latest set of graduates and also give way for the turning over of the program to a new barangay in Marikina. “It is truly heartwarming to see the hope that the program has brought about to the lives of the women (and men) of Brgy. Sto. Niño. For the next cycle of Beauty For a Better Life, we are hoping that we will also open opportunities to individuals from Brgy. Jesus Dela Peña and continue our advocacy of changing lives through beauty,” concludes Ms. Valencia.
The first batch of beneficiaries from Barangay Jesus Dela Peña begins training under the program on April 4.
About Beauty for a Better Life
From 2009 to 2012, L’Oréal Philippines mounted the annual ‘Bigay Daan’ program which taught hairdressing and makeup skills to over 300 unemployed women in Pasig over four years.
In 2017, L’Oréal Philippines relaunched the program under a new name, ‘Beauty For a Better Life’. Led by the L’Oréal Foundation and implemented in different countries across the globe, ‘Beauty For a Better Life’ continues to empower and change the lives of women through developing their self-confidence and providing them with an opportunity for a better life. Acknowledging that having a ‘better life’ may mean different things to different people in different cultures, the Foundation gives its counterparts in different countries the liberty to design the program to be more appropriate and relevant to the local context.
About L’Oréal Philippines
L’Oréal Philippines has been present in the country as a wholly owned subsidiary of L’Oréal since 1994. Based on the unique and diverse beauty needs of every Filipino, L’Oreal Philippines manages a portfolio of the most technologically advanced brands across several beauty categories and present across all beauty channels, including L’Oréal Paris, Maybelline New York, Garnier, Nyx Professional Make Up, Kiehl’s, Ralph Lauren, Giorgio Armani, Guy Laroche, L’Oréal Professionnel, Kérastase, and Matrix
As one of the big beauty players in the country, L’Oréal Philippines has also made its contributions as a good corporate citizen to the country over its 25 years of presence. It is our priority and commitment to reduce the impact of our actions on the planet and bolster positive socio-economic impact on the lives of people and communities in the Philippines. This has been done through our various philanthropic activities such as “Beauty For a Better Life,” and “Citizen Day.”
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26.02 billion euros in 2017 and employs 82 600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.
Research and innovation, and a dedicated research team of 3 885 people are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.
For more information: http://mediaroom.loreal.com/en/